Boyz-N-Berry is also a hue for creativity and irreverence and shows its popularity and versatility in all markets, from hospitality to home, from the youth market to luxury goods. No longer isolated as a feminine color, real men wear purple, just ask Obama!
Boyz-N-Berry in design projects
- Purple is the natural complement to yellow which is the underlying color of the new lighter wood tones. It also makes a wonderful accent color for spaces that have yellow shades which are prevalent in many laminates and vinyls.
- A warm taupe coupled with purple will invoke a feeling of trust and serenity. (Yellow and purple is said to be the most healing combination).
- Creams and whites added to purple can create a sense of fresh openness. Whites constitute a large part of the color story representing the consumer "need" for cleansing and renewal.
- Grey paired with purple and cream completes the understated elegance. Pop it with brighter hues for a youthful appeal.
Updating your color doesn't need to be a bank breaking adventure. It can be as simple as altering your signage color, point of purchase brochures and packaging. Packaging is the simplest way to change a color story. You can change tissue paper and bag colors quite easily. Add a decorative ribbon, label or gift wrap. Adding the right color can soothe and inspire your clientele into a more positive retail experience that will enhance both their shopping experience and your bottom line!
Source: Zara Stender, Color Marketing Group
ZaraColorDesign.blogspot.com
